about us



James Starnes

President and CEO of MassMutual Texas Gulf Coast



I’m proud to lead MassMutual Texas Gulf Coast, a holistic planning practice known for excellence in sales leadership, diverse resources, innovation and support. A lifelong background as an athletic coach has instilled in me the principles and drive to bring out the best in others. I believe in investing in the success of our financial professionals and providing them the means to thrive. Our firm offers a process-driven approach and a host of resources to help our financial professionals realize their full potential. Teaming opportunities, extensive training platform and individualized support – including a personal “concierge” upon joining the firm —uniquely position our financial professionals as well-equipped, lifelong guide for clients. We “push the envelope” every day to improve ourselves and our service to clients. Nothing is more gratifying to me than bringing out the best in our people, and nothing is more satisfying than knowing that our financial professionals feel valued. Though I work hard to achieve that goal, I play hard too, coaching baseball and youth football, as well as enjoying quality time with my four wonderful children.

Focus Areas

  • Insurance Strategies
  • Business Owners
  • Special Needs (ChSNC Required)
  • Investment Strategies (Reg. Reps Only)


  • English


Check the background of this investment professional on FINRA's BrokerCheck

Agency officers are not officers of MassMutual.